Class Tasks 23/1

British Airways Safety Card
  • Icons tell a visual story that is accessible by all languages.
  • Step by step guide, ordered by numbers.
  • Grid layout makes a clear flow of information.

'Open Here', The Art of Instructional Design

  • Provides informative diagrams of different tasks and machinery throughout history.
  • Numbered instructions that are interactive.
  • Presents hard to convey information in visual and understandable ways.


London Underground Map: BBC Design Classic
  • "almost impossible to improve and it's beautiful to look at"
  • 273 stations, 2.5 million people use it every day.
  • Typeface designed by Edward Johnson.
  • Beck's design was almost turned down for being too 'revolutionary'.
  • Trial edition of map printed (about 500 copies) and people loved design.
  • What station came after what station and how they connected was more important than actual distances and geography
  • Not a map at all, but a diagram. Similar to electrical circuit diagrams.
  • Symbol of London as any tourist spot.
  • Intelligence vs intuition.
  • Map made outlying stations at the end of the line appear closer to encourage Londoners to explore further locations further away.
  • Experimented with a variety of shapes to create the easiest informative design.
  • Beck considered 1949 version to be 'his masterpiece'.
  • Clarity that creates great visual communication, visual system.
  • Designed for users.
  • Profound influence of Beck's design, nearly all 80+ systems around the world use a similar design structure.
  • "Form follows function"
  • Designers - Gert Dumbar, Milton Glaser


1931



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