Class Tasks 23/1

British Airways Safety Card

'Open Here', The Art of Instructional Design

Provides informative diagrams of different tasks and machinery throughout history.
Numbered instructions that are interactive.
Presents hard to convey information in visual and understandable ways.

London Underground Map: BBC Design Classic

"almost impossible to improve and it's beautiful to look at"
273 stations, 2.5 million people use it every day.
Typeface designed by Edward Johnson.
Beck's design was almost turned down for being too 'revolutionary'.
Trial edition of map printed (about 500 copies) and people loved design.
What station came after what station and how they connected was more important than actual distances and geography
Not a map at all, but a diagram. Similar to electrical circuit diagrams.
Symbol of London as any tourist spot.
Intelligence vs intuition.
Map made outlying stations at the end of the line appear closer to encourage Londoners to explore further locations further away.
Experimented with a variety of shapes to create the easiest informative design.
Beck considered 1949 version to be 'his masterpiece'.
Clarity that creates great visual communication, visual system.
Designed for users.
Profound influence of Beck's design, nearly all 80+ systems around the world use a similar design structure.
"Form follows function"
Designers - Gert Dumbar, Milton Glaser

GDES2010 Design For Print James Edwards