Introduction to Graphic Information Design

What is Information Graphic Design?

1. "Complex ideas communicated with clarity, precision and efficiency".
2. "The graphical representation of facts, figures and information".
3. "How we interact with and represent information".
 4. Addresses high level information to provide clarity and efficiency.

Examples of different formats of Information Graphic Design

• Quick information sketches 
• Graphs and pie Charts
• Signs and way finding

Graphic Information Design is present in mass across all forms of the media, such as on tv shows (weather graphics), general election graphics and in films of all kinds.

What is successful Information Graphic Design?

Successful information graphic design is usually direct, simple and accessible. These three elements are crucial to convey information as quick as possible to the largest group of people. For instance, successful infographic design is sometimes described as being 'invisible' as it is not designed to be noticed as a product, but to inform. 

Road Signage Systems

• To simplify the mis-match confusing road signage of the past, Jock Kinneir and Margaret Calvert created their own system using only two typefaces and three shapes, doing so not only helped to create for better accessibility by using both lower and uppercase letters, but also to convey instantly recognisable meaning. For instance, circles are used to give orders, triangles are used to warn you about something and rectangles are used to give general information such as directions.
• Inspiring modern road signs around the world, words are often replaced with simple pictograms that are much more recognisable in less time, whilst also being noticeable by those who cannot read the English language.
• Kinneir and Calvert's decision to keep their designs simple means that they haven't aged and are still as effective as when they were first introduced, Kinneir himself acknowledged that the world would take their designs for granted being they work so efficiently in being acknowledged without question.