New Leaflet Concept (for peer assessment)

 



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New Developments

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New Developments in Design From my last design, I felt that my cover whilst by itself it was very pleasantly appealing, it did not suit the rest of the layout due to how intricate the design was with a multitude of different colours and details. Instead, I decided to play around with breaking up the pattern and using it as a background art-work, supporting a larger piece of typography that creates an exciting and energetic feel, similar to what I found most 'outdoors' brands build.  Whilst this panel is still being developed, I feel that this is a big change and will visually impact the rest of the leaflet, especially with the versatility of the pattern which I can apply in other areas. Another big change from recent development is the sub-line section. I really liked what I had prior but the more work I put into it, I felt that it was too 'rigid' and didn't make me feel like I would want to go out and explore the rail trails. Instead, I decided to fully deconstruct...
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Final Developments/Design

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  Overall, I am very happy with my final leaflets and how my design has developed throughout the course of the project. Stripping away elements down to their most successful pieces has allowed me to create a clear and concise structure/appearance whilst still projecting a fun and exciting visual identity to broaden the target appeal. 
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Initial Competitor Research

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Gloucestershire Community Rail Partnership Aims of scheme are to: " To contribute to the visitor experience and long-term economic sustainability of Gloucestershire. To improve accessibility to public transport. To improve the integration of transport through sustainable modes. To increase ridership profile and community involvement at all Gloucestershire's railway stations. To provide community insight to shape future proposals for rail investment and services across the county." Throughout their website, calming earthy tones are used representing the natural landscape of the area (accompanied by photographs of picturesque towns or landscapes). Aesthetic of nature, sustainability and cleanliness Multiple maps are featured such as maps displaying a very simple, broken down diagram of the train stations in the region and where each is located, also marking key stations from those that are smaller. There are also maps for each station and it's surrounding area which is ...
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