New Leaflet Concept (for peer assessment)
Pictograms & Semiotics
Olympic Games Communicate to a global audience without written language, Olympic Games created the struggle of trying to direct and guide an international audience. Olympic pictograms initially created in 1964 by Tokyo who realised people coming to the event would mostly not be speaking Japanese. Wayfinding system using directly pictograms - tell stories with icons. Lillehammer Winter Games pictograms - based on Nordic ancient history of cave paintings. Semiotics 'The theory of signs' Signs can be a range of things such as gestures, facial expressions, marketing, music, films, food, clothes, primitive symbols etc. For instance, apple can just mean an apple, or it can mean healthy. A stop sign means stop, but it can also mean danger. Immanuel Kant - German Philosopher who dealt with teleology and aesthetics. Ferdinand de Sassure- Swiss linguist, developed the theory of sign, signifier and signified. Roland Barthes- French Literacy theorist- "Mythologies' - semiotics
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