New Leaflet Concept (for peer assessment)

 



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Bibliography

 Bibliography Design Museum (no date)  British Road Signs ,  Design Museum . Available at: https://designmuseum.org/discover-design/all-stories/british-road-signs (Accessed: January 17, 2023).  East Suffolk Lines (no date)  East Suffolk Lines . Available at: https://eastsuffolklines.co.uk/ (Accessed: January 29, 2023).  Gloucestershire Community Rail Partnership (no date)  Gloucestershire Community Rail Partnership ,  Glos CRP . Available at: https://www.gloucestershirecommunityrail.org/ (Accessed: January 29, 2023).  Graham-Smith, D. (2016)  The history of the tube map ,  Londonist . Available at: https://londonist.com/2016/05/the-history-of-the-tube-map (Accessed: January 23, 2023).  McClatchey, C. (2011)  The road sign as Design Classic ,  BBC News . BBC. Available at: https://www.bbc.co.uk/news/magazine-15990443 (Accessed: January 17, 2023).  Smart Drivers Network (2021)  Traffic signs LGV ,  Smart ...
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Final Developments/Design

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  Overall, I am very happy with my final leaflets and how my design has developed throughout the course of the project. Stripping away elements down to their most successful pieces has allowed me to create a clear and concise structure/appearance whilst still projecting a fun and exciting visual identity to broaden the target appeal. 
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How Can Eco-consciousness Be Projected Through Aesthetics?

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Whilst eco-conscious decisions are normally taken purposefully throughout production and distribution, such as using eco-friendly inks/printing methods and materials that can be reused or recycled, it is possible to create a feeling of care for our environment through the aesthetic appearance of the leaflets to reinforce the love for our environments that the Worcester Ramblers have.  For instance, in this design for 'Biosensu', a study into the unique patterns of our natural environment has resulted in a purposeful stylistic choice within the design itself, projecting the emotive ideals of nature onto the booklet. Due to how leaflets are distributed, often amongst a large variety of other products, it is crucial that my design is eye catching whilst embodying the overall project simply through visual appearance so those who may be interested by rail trails can be targeted and addressed. The word 'identity' sums up this experience, enticing audiences with shared values ...
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