GDES2010 Design For Print James Edwards

Prior to creating my infographic, I must familiarise myself with this area of scientific information as it is something I do not know much about. This will be crucial for an effective and informative design. What causes flatulence? "Flatulence is a normal process, which occurs when the bacteria in the large intestine (colon) metabolise things in our diet that we can't metabolise" - S, Giddens. 2020) Factors such as time of day, pregnancy/menstruation and medical conditions including diseases of the digestive tract and intolerances can affect the amount of flactulence at any given moment.  The majority of gasses passed via flatulence go unnoticed as they're odourless, such as nitrogen, oxygen and carbon dioxide. However, a small portion of hydrogen sulphide can be present which is the waste of microbes that help break down the 'undigestible', creating a 'rotten egg' smell.  Other factors that contributing to an odour include compounds that are 'bypr...

 Information Diagrams Graphs, Glance boxes, Maps, Diagrams and Sequences... Graphs Best for: Showing range of data. Showing relationships and patterns in data. Not always good for: Showing tiny details. Common uses: supporting items and sized between 4-8cm wide. Nigel Holmes - Monstrous Costs Illustrated Graph Manipulated to create extra meaning/impact. Doesn't always have to appear 'one-dimensional' Maps Best for: Showing geography. Not always good for: Other info where data is more important/location less so. Common Uses: At the start of articles & books and are commonly 4-8cm wide. Dr John Snow - Cholera Map in London Map used to solve the cause of cholera - water.   Fatalities surrounding the pump. Maps as fine art - Street Light Map by Dennis Wood.  Journey strip maps - Circa 1720, breaks down complex map into followable strips.  Diagrams IKEA Diagrams: basic line drawings, nagbufucatuin boxes to show details up close, arrows show motion. Audience: Mainly ad...

Questions from me Do you like this way of folding a leaflet or would a more traditional approach be more appropriate for you? Do you think the colour scheme as a starting point works well? What do you think about the stylised simple line map? Do you think including images of the different towns would be successful?  What elements do you like/not like from my designs? Would you like to have one side of the leaflet on the entire rail-trails project as a whole and then the other side on the different sub routes? Sectioning the leaflet into different colours could work to make users familiar with each sub-line for example (in zones), what do you think of this?

Front Cover Idea/Fold   Colour Ideas "Having rail-trail in a shade of green/blue also? Shows rails positive impact not only on the environment but on community" Front Cover Ideas "Anatomy of a leaf - can also look like the landscape - could be made out of different shades of green paper collaged & scanned in - natural look of contemporary" First Spread idea Second Spread Idea Third Spread Idea Example of how leaflet would fold. Countryside Code

From my initial research into pre-existing rail-partnerships, I found that for a diagram for the entire line, a more simplistic style was favoured. When browsing an entire line, geographical accuracy is not the main priority compared to the ease of usage, especially to appeal to a larger audience who may be immediately turned away by a very detailed map before exploring the idea further.  This map is used by the Gloucestershire Community Rail Partnership scheme as an overview of their entire system. This map works so well due to the almost invisible but purposeful juxtaposition of colours and stylised circles to represent the communities scheme, bigger towns and surrounding areas. I think that a similar style to this map would work greatly with the Worcestershire Lines as an overview to create perspective of the rail trails by showing all of the places you can visit/explore. Sub-route maps would be more detailed so you can see a better understanding of geographical information to e...

 What is way finding? "A specialist design area that combines science, psychology, semiotics and graphic design". Good way finding is crucial to ensure you don't get lost, to have a great user experience. Whilst animals have inbuilt senses of direction, humans have developed methods of navigation via logic and memory, often guided by landmarks. Landmarks Landmarks are often different to the rest of their surrounding environment, something unique that everyone can spot and follow such as a church or a river. Landmarks are also created specifically for wayfinding such as planting big trees in specific areas that people can look out for in previous centuries whilst signage is used widely today.  Modern Life Different navigational needs are required today - hectic. This change in way of life over time to a more complex and sophisticated way of living has meant that wayfinding signage is a part of our daily lives, to the point that it is almost invisible as we are so used to u...

  Leaflet features the curves of the flowing landscape, more enticing than block-y coloured sections. Slight textured appearance makes for an eco-consciousness appearance, appears natural. (Possibly printed using a risograph printer) Bright, vibrant colour creates a friendly, exciting image. To explore the different routes. Great starting point between exact replicated landscapes and being too abstract - similar to the maps within the leaflet and within the website. 

Focus on the natural landscapes of Worcestershire through shapes and pattern that terrain forms. Fluidity of shapes also incorporates the idea of getting moving and exploring. Use of natural colours - greens and some toned down greys, yellows and browns for example. Simplistic typography layout to ensure design is easily accessible whilst still bold and attractive due to use of clean shapes. Could be taken in a more friendly way with illustrations of trees and the railway or could solely be pattern for a more professional look. (Keeping it a bit more abstract with the landscapes ensures that there isn't an emphasis on a certain city or station on the line e.g. featuring the cathedral. Appeals to a larger array of people)  

Whilst eco-conscious decisions are normally taken purposefully throughout production and distribution, such as using eco-friendly inks/printing methods and materials that can be reused or recycled, it is possible to create a feeling of care for our environment through the aesthetic appearance of the leaflets to reinforce the love for our environments that the Worcester Ramblers have.  For instance, in this design for 'Biosensu', a study into the unique patterns of our natural environment has resulted in a purposeful stylistic choice within the design itself, projecting the emotive ideals of nature onto the booklet. Due to how leaflets are distributed, often amongst a large variety of other products, it is crucial that my design is eye catching whilst embodying the overall project simply through visual appearance so those who may be interested by rail trails can be targeted and addressed. The word 'identity' sums up this experience, enticing audiences with shared values ...

Legible London is a TFL scheme to encourage green modes of transport, such as walking and cycling, whilst also reducing street congestion and improving links with businesses and tourist attractions.  Legible London is designed to target all audiences through a combination of diagrams and clear typography. Legible London's typography features key landmarks and recognisable main streets which are recognisable for everyone, even those who are not native to the area. Other areas not listed within the type are featured in the geographically accurate maps, with one scaled close to the area, in a '5 minute radius' with the larger showing areas further away. This helps the tourist to find specific places when they are in the correct area.  The wayfaring system uses the same colour scheme throughout all of its positions, creating an instantly recognisable source of information that people can trust to follow. Using yellow and white against a dark blue/navy background creates ...