Whilst eco-conscious decisions are normally taken purposefully throughout production and distribution, such as using eco-friendly inks/printing methods and materials that can be reused or recycled, it is possible to create a feeling of care for our environment through the aesthetic appearance of the leaflets to reinforce the love for our environments that the Worcester Ramblers have.
For instance, in this design for 'Biosensu', a study into the unique patterns of our natural environment has resulted in a purposeful stylistic choice within the design itself, projecting the emotive ideals of nature onto the booklet. Due to how leaflets are distributed, often amongst a large variety of other products, it is crucial that my design is eye catching whilst embodying the overall project simply through visual appearance so those who may be interested by rail trails can be targeted and addressed. The word 'identity' sums up this experience, enticing audiences with shared values and interests to benefit from the project. Every aesthetic decision addresses identity, including colour, layout, composition, typeface, images and illustrative aspects, representing the eco-consciousness of the Worcestershire Community Rail Partnership.
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