GDES2010 Design For Print James Edwards

  Overall, I am very happy with my final leaflets and how my design has developed throughout the course of the project. Stripping away elements down to their most successful pieces has allowed me to create a clear and concise structure/appearance whilst still projecting a fun and exciting visual identity to broaden the target appeal. 

  Overall, I am very happy with my feedback and the improvements suggested to bring my final leaflet together. To progress further from here, I am going to look into a different way I can use a 'walking' illustration that is not the footprint used in the logo and doesn't look like it to not cause any confusion. I also think that taking a step back and reconsider the shades of colour I have chosen is a great idea to ensure proper legibility. It is always great to get feedback from others and prior to scheduling these improvements, I am going to carry out a phase of user testing on my current prototype to see if there is anything else I can bring before the design appears finalised. To carry out my user testing, I am going to create a survey questionnaire and send it out over social media to a large group of people, aiming towards both groups of people that have no creative foundation and will give me honest feedback surrounding the use of the leaflet as a product and those w...

 

New Developments in Design From my last design, I felt that my cover whilst by itself it was very pleasantly appealing, it did not suit the rest of the layout due to how intricate the design was with a multitude of different colours and details. Instead, I decided to play around with breaking up the pattern and using it as a background art-work, supporting a larger piece of typography that creates an exciting and energetic feel, similar to what I found most 'outdoors' brands build.  Whilst this panel is still being developed, I feel that this is a big change and will visually impact the rest of the leaflet, especially with the versatility of the pattern which I can apply in other areas. Another big change from recent development is the sub-line section. I really liked what I had prior but the more work I put into it, I felt that it was too 'rigid' and didn't make me feel like I would want to go out and explore the rail trails. Instead, I decided to fully deconstruct...